Trust at the core

by | Oct 4, 2020

Has it been your experience that construction turned out to be a tough endeavor?


Has it been that you fell short of realizing what you taught would be your dream home?


Has it been your experience that your budget and time schedules turned topsy-turvy?


Establishing the pain points at the outset.


Well, this has been the situation for quite some time now. It is obvious to assume that the scenario would hardly change anytime soon. But there seems to be a wide realization that trust and transparency in construction are quintessential.


The prevailing situation wouldn’t change anytime soon as a pain point. Hence the necessity of somebody whose core values are trust and transparency in business transactions.


A good and healthy relationship between the contractor and customer does not only satisfy the customer’s expectations but also keep the process stress-free. A lot of difficulties arise if there is no mutual trust between the contractor and the customer.


Good and healthy relationship – stress-free processes (trust between the customer and contractor is the key).


At times relying on intuition and gut feeling over trusting a contractor might end up in a disaster. So our choice of a contractor is critical. Indeed, different contractors come with different offerings. A thorough analysis of who would suit us the best cracks the deal. Also, a platform for contractors to furnish their details regarding their prices, project schedule, quality standards, legal requisites, and other specifications would aid the customers to make an informed decision over choosing the right contractor for their requirements and intern make the transaction transparent and tractable.


The suitable contractor cracks the deal.

The necessity of a platform for contractors to showcase themselves thoroughly.

Informed decisions aid in choosing the right contractor.


But just choosing the right contractor in itself does not ensure the desired results. Time delays and budget overruns have always been a concern for ages. But safeguarding the customers with timely completion of the project is nonetheless a daunting task. Delays may be due to poor planning and management. Even if one task falls short of time-bound completion, it will have a cascading effect on the following tasks. Moreover, weather problems and short supply or unavailability of resources are other issues that might play a spoilsport. Besides, problems raised by laborers may further make the situation challenging.


Extrapolation of the real-world situations for time delays and cost overruns.

Someone with a solution for the above problem is best suited to garner customer confidence.


Unless a sense of responsibility is instilled among everyone to complete the assigned work in the promised time, delays are bound to happen. A silver lining in what otherwise a dark cloud is the introduction of RERA. It is touted to ensure fair transactions and time-bound delivery of projects to the customers. We can only hope for a similar bureaucratic construct at the level of small-ticket constructions and renovations to keep the miscreants at bay.

Introduction of RERA.


The institutional mechanism is a solution for a vast pervading problem (cost & time overruns).


Penalty clause will certainly keep the contractors on track and force them to complete the project on-time and disincentives them from causing any deliberate inconvenience to the customer. Money related matters between the contractor and the customer have always been a concern. Making the client aware of the deployment of money at frequent intervals will go a long way in bridging the trust deficit. A thorough and meticulous project planning will help record the progress made at different phases and proportionate expenditure incurred. Thus ensure clarity for all the concerned stakeholders. It also helps the customer manage the payments at different times.


Emphasize on carrot and stick policy: reward for meticulous project planning and retribution for the deliberate inconvenience).


Clarity instills confidence.

A good recipe ensures a scrumptious delicacy (well laid out processes reflects on the final outcome).


An arrangement that ensures customer’s money is kept safe, by attaching payments to the delivery of the desired quality of work, will help in enhancing trust and confidence in the system. A facility like an Escrow account, where the customer’s money is deposited and transferred to contractors only on the satisfactory completion of a certain phase of construction or renovation.


Emphasis on the importance of Escrow account.

Establishing parity between money spent and satisfactory completion of the project in phases.


Housing Factory is a company that strives to hold trust and transparency at the core of its business culture. It works hard to simplify the processes, keeping the best interests of the customer intact. Housing factory not only cater to construction-related requirements but also counsel the customer’s insofar as taking the right and suitable decisions about their property.


Simplifying the processes


The interests of the customer kept intact.

HF is the panacea for all the aforementioned challenges.


Efficient use of materials, while deploying innovative methods and practices in construction has led to reduced construction time and cost. While making the concept of affordable housing, not a distant dream but a present reality.

Innovation in construction


Reinforced concrete: An Expensive Affair


In India, reinforced concrete has been the mainstay in construction for some time now, besides being a costly affair. Fortunately, faster adoption of technology has led to the introduction of new-age materials as an alternative to erstwhile materials like reinforced concrete ensuring a substantial reduction in overall construction cost.

Stone-Brick-Mortar Trio vs. Alternatives


Masonry forms a considerable chunk in the construction cost. With the influence of technology, many alternative materials were introduced surpassing the dependence on the stone-brick-mortar trio. For example, fly ash bricks and Siporex blocks are a widely used admixture to concrete as against conventional concrete mix. Moreover, these bricks are fire-reticent and encompass a wider area of cross-section as suppose to traditional concrete blocks.

Hollow bricks and associated benefits


Off late, the usage of hollow concrete bricks has gained wide acceptance. Mainly because they are light-weight and easily amenable ensuring the swiftness in the construction process. The hollowness of the brick inherently provision for air gaps, ensuring necessary insulation, while defying the necessity of additional materials for insulation purposes. The quantity of mortar required in its making is less, thus further reducing the cost.

Filler Slab Technique vs. RCC


The application of the filler slab technique as an alternative to normal RCC is instrumental in lowering the construction cost by a considerable measure. In this technique, a grid is prepared with RCC and infused with cheaper materials as against concrete, while not compromising on the strength of the slab. Materials like Mangalore tiles, bricks, hollow concrete blocks, clay pots, and coconut shells which are lightweight and inexpensive are best used as stuffing materials.

The factory manufactured pre-engineered products


Out-of-factory or pre-engineered products are gaining traction as an innovative technique in the present day construction industry. They are finished products on their own right, manufactured in factory set up, and translocated to the construction site, and assembled to form the desired shape. Insofar as constructing stairs, slabs, and floors are concerned, there is the increased usage of pre-cast concrete panels. The application of pre-cast concrete panels is expected to reduce the time consumed for in-situ construction.

GFRG panels are revolutionalizing the construction industry


Researchers from IIT-Madras have brought out a Glass Fibre Reinforced Gypsum panels, whose application stretches from walls to floors and roofs, effectively ruling out the necessity of the traditional column beam system. By the use of these GFRG panels, one can bring down the cost of construction by 25% and substantially reduce the construction time.


India on the verge of reaping the benefits of the Demographic dividend, With half of its population below the age of 28, effectively hinting at a large working-age population and intern demand for housing and other related infrastructure. It is not only an opportunity, but a dire necessity to take necessary steps for ensuring affordable homes for a large chunk of the population. 

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